🔗 Share this article A Limited-Edition Pikachu Promo Seeks to Curb the Influence Against Resellers Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators alongside the Natural History Museum will launch a pop-up shop stocked with special items. Enthusiasts will find offerings including stationery, plushes, and artwork all inspired by the institution's theme. The big draw, however, is a limited-edition Pikachu card, given as a gift with purchase for the pop-up. The store is scheduled both on-site at the museum and its web counterpart from January 26 to April 19. The Book Behind the Collaboration Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome packed with beautiful artwork that show creatures in their natural habitats. It's essentially is the kind of research an in-world scientist might publish once trainers submit their data, or a naturalist's journal could have sketched if the famous islands were populated by Pidgeys rather than birds. Part of the charm stems from the book's serious approach, presenting Pokémon as worthy of scientific inquiry. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold PhDs in ecology and behavioral science. Why This Special Card Different The company regularly for The Pokémon Company to release promos celebrating big events and brand collaborations. A lot such promotional cards typically highlight the iconic mouse Pokémon that acts as the franchise mascot. The factor setting this new museum card however, is the distinctly bigger size. While precise specs were not immediately shared, its distribution will certainly be strictly limited, and customers able to get only a single card per purchase. Curbing Reseller Interest According to an official announcement, some of the merchandise will also be sold outside the institution itself. However, a wider release is slated for specific stores within the UK. Critically, collectors cannot purchase this promo via the online Pokémon Center. While reseller interest is inevitable, the setup suggests they will have a difficult time stockpiling large numbers on this occasion. For those unable to attend, consider the upcoming Pokémon Fossil exhibit headed to Chicago in the coming months. "Every penny from purchases made in the museum store and its web shop, including these items, go toward the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists who are conducting studies to discover answers to the global ecological crisis," the statement says.