đŸ”— Share this article A Updated Identity for Great British Railways is Announced. The administration has presented the visual identity for GBR, signifying a major stride in its agenda to take the railways under public control. A Patriotic Colour Scheme and Iconic Emblem The updated design uses a Union Flag-inspired design to echo the national flag and will be applied on locomotives, at stations, and across its website and app. Significantly, the logo is the well-known twin-arrow design currently used by National Rail and previously designed in the 1960s for the former state operator. The iconic twin-arrow emblem was previously used by British Rail. The Introduction Strategy The introduction of the new look, which was created internally, is set to take place in phases. Travellers are set to start noticing the freshly-liveried trains throughout the UK rail network from the coming spring. During December, the design will be showcased at prominent stations, such as Birmingham New Street. A Path to Public Ownership The legislation, which will enable the establishment of Great British Railways, is currently moving through the legislative process. The administration has stated it is taking control of the railways so the network is "run by the passengers, operating for the people, not for private shareholders." The new body will consolidate the running of train services and infrastructure under a single organisation. The government has claimed it will merge seventeen separate entities and "cut through the problematic bureaucracy and accountability gap that continues to plague the railways." App-Based Features and Existing Public Control The launch of GBR will also involve a dedicated app, which will let users to check train times and reserve journeys without booking fees. Disabled passengers will also be able to use the application to book support. A concept of how the GBR app might look. Several franchises had earlier been nationalised under the outgoing government, including LNER. There are now 7 train operators now in public control, representing about a third of journeys. In the last twelve months, Greater Anglia have been brought into public ownership, with additional operators expected to be added in the coming years. Ministerial and Industry Response "The new design isn't just a new logo," stated the Transport Secretary. It represents "a fresh start, shedding the frustrations of the past and concentrated completely on providing a genuine public service." Rail leaders have acknowledged the focus to bettering the passenger experience. "The industry will continue to cooperate with relevant bodies to ensure a seamless handover to the new system," one executive noted.